Hello!

I'm Molly Seabrook—founder of credible.ink, senior book designer, educator, and strategic creative partner for thought leaders ready to publish with impact.

This site is the home for my broader body of work—part portfolio, part professional archive. It gathers all the chapters of my creative career into one place: design, teaching, writing, coaching, and entrepreneurial ventures. It’s a way of showing the full breadth and depth of the perspective I bring to every project.

Over the past 15+ years, I’ve worn many hats: university lecturer, published author, business owner, creative director, and guide for others navigating their own creative paths. I’ve worked across continents—from Perth, Western Australia to Xi’an, China—and helped hundreds of people shape and share their ideas with clarity and style.

At the center of it all? A deep belief that stories—when told and designed with care—have the power to change lives and shape culture.

With every step, I’ve been building toward credible.ink—a creative studio and strategic partner for nonfiction authors. It’s more than a business; it’s the culmination of everything I’ve learned about publishing, positioning, and presence.

At credible.ink, I help smart people do justice to their big ideas. That might mean designing a minimalist cover that cuts through the noise, crafting a visual brand that embodies your best self, or packaging your book in a way that inspires trust and sparks conversation.

I believe good design is invisible, strategic, and deeply human. And I believe that nonfiction books—especially those by founders, experts, and entrepreneurs—deserve better than the templated, rushed, or forgettable treatment they often receive.

So if you’re here because you’re writing something important—something you want to stand the test of time—I’d be honored to help you bring it to life. Let’s talk!

Let’s make something credible.

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15+ years experience conceptualizing and designing innovative print, web, and social media projects as in-house and freelance graphic designer and art director for schools, community organizations, and retail companies.

9 years experience developing and teaching software-based and hands-on design classes for domestic and international K–12 and university level students.

Specializes in providing clear direction and mobilizing creative teams
to deliver inspired digital and print designs aligned with company brand and visual identity.

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EDUCATION, LICENSURE AND PROFESSIONAL DEVELOPMENT
MFA Graphic Design, Vermont College of Fine Arts
AAS, Graphic Design & Advertising, Alamance Community College
BA (Honors), English/German, Studio Art minor, Guilford College

Licensure: Visual Arts (PreK-8)
Massachusetts Department of Elementary & Secondary Education

Wayfinder Coach Training

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CORE SKILLS
Adobe Creative Suite
Social Media marketing 
HTML / CSS
Digital and print design
Typography
Curriculum development
Strategic art direction
Project management
Client communication
Teaching / presenting
Writing
Publication design
Website design
Package design
Branding
Logo design

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CREATIVE DIRECTOR / BRAND STRATEGIST • 2003 – present

  • Leads strategic art direction and design for print, digital, and social media projects for national and international clients specializing in education and community. 

  • Collaborates with clients and internal teams to seamlessly execute multiple design projects from concept through completion, ensuring alignment with client brand, needs, budget, and timeframe. 

  • Conducts market and industry research to learn and stay abreast of current print and design trends, graphic techniques, and creative software.
     

Kindermusik International  www.kindermusik.com
Freelance Senior Graphic Designer  •  2008 – 2017
Developed cohesive and clear company brand to attract ideal clients. Projects included print, web, and social media asset development. Designed and partially illustrated activity book that won 2018 Parents’ Choice Award

Loud Sisters Shop  www.loudsisters.com
Founder / Creative Director / Social Media Manager  •  2018 – 2022
Built an online advocacy apparel business to support women and other underrepresented communities. Collaborated with other like-minded non-profits in fundraising endeavors. Designed t-shirts and collateral, developed and curated weekly social media campaigns.

Nufabrx nufabrx.com
Freelance Creative Director / Designer / Package Designer • 2019

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Bellomy Market Research  www.bellomy.com
Director of Creative and Digital Strategy  •  2021 – 2024

  • Responsible for the development and execution of digital and content marketing strategies, as well as the distribution of creative content across various platforms and innovative channels to engage prospects and generate leads

  • Owns website, SEO, and publishing of blogs to feed the content marketing machine

  • Utilizes analytics to formulate a digital strategy and create impactful digital messaging for our audience

  • Works cross-functionally with marketing and sales to manage the creation of impactful digital messaging

  • Builds and manages team and contractors along with cultivating inter-departmental relationships and productive vendor management

Kontoor Brands / Wrangler + Lee  www.kontoorbrands.com
Head of Graphic Design  •  2019 – 2020

  • Lead conceptual ideation and creative application throughout Creative Services and Marketing Operations to differentiate brands and communicate in new, relevant ways for overarching campaigns, print advertising, digital advertising, POS/POP, catalogs, selling materials, and internal collateral.

  • Managed workflow/prioritization, deadlines, and deliverables while ensuring consistency across several brands.

  • Mentored and developed the Kontoor team of graphic designers to deliver high-quality, fresh creative.

University of North Carolina Greensboro, Greensboro, North Carolina  online.uncg.edu
Senior Designer – Online Course Development and Marketing  •   December 2013 – July 2015
Designed innovative and user-friendly websites and marketing collateral for online courses to promote brand awareness and drive student success. Developed creative concept and supporting graphics and imagery for marketing campaigns.

Alloy Design + Development (formerly Kilpatrick Design), Winston-Salem, NC  www.alloymagnetic.com
Senior Graphic Designer  •  December 2007 – August 2011 
Developed strong branding strategies focusing on dissemination through web-based media. Created meaningful website architecture and highly aesthetic web designs that captured brand’s focus on community, environmental responsibility, and innovation.

Media on Mars Design Solutions, Fremantle, Western Australia  www.mediaonmars.com.au
Senior Graphic Designer  •  August 2004 – December 2007
Designed print and web materials for government and environmental organizations, community groups, and local businesses. Wrote proposals, estimated costs, developed timelines, and managed creative projects from concept to completion. Facilitated improvement and marketing of dynamic and growing business, resulting in obtainment of preferred vendor status for Western Australian Government and recognition

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30 YEARS AS AN ENGAGED CITIZEN OF THE WORLD
Traveled extensively to destinations in Europe, Canada, China, Thailand, New Zealand, and Australia
1986 – present

Lived and worked in Perth, Western Australia
2003 – 2007

Hiked, climbed, and kayaked through the Rocky Mountains,
National Outdoor Leadership School (NOLS)
Summer 1998

Lived and worked in Edinburgh, Scotland
1995 – 1996

Lived in Stuttgart, Germany
1986 – 1991

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INSTRUCTION AND CURRICULUM DEVELOPMENT/ALIGNMENT
Experience developing and teaching software-based and hands-on design classes at the university level. Experience teaching multi-level (K-12) visual art courses and developing curriculum based on North Carolina and International Baccalaureate (IB) guidelines.

University of North Carolina Greensboro, Greensboro, North Carolina, 2019 – 2020
Subject Matter Expert

Collaborated as design educator and subject-matter expert with UNCG faculty to develop two online courses cultivating students' professional online presence.

  • Master's in Applied Arts & Sciences — MAS 620 Crafting Your Online Presence

  • Bachelor's in Integrated Professional Studies — IPS 405 Your Body of Work

High Point University, High Point, North Carolina, 2011 – 2017
Assistant Professor

  • Develop syllabi, projects, project management calendars, and rubrics for both software-based and hands-on design classes including Fundamentals of Design, Graphic Design Studio I & II, Digital Art & Design, and Art & Design for the Web.

  • Implement online learning and assessment tools through BlackBoard.

  • Mentor graduating students on portfolio and professional development.

  • Facilitate the graphic design department's evaluation and improvement of course and project objectives to align with the National Association of Schools of Art and Design (NASAD) standards through the self-study-based accreditation process.

Xi’an Hi-Tech International School, International Department, Xi’an, China, 2012 – 2013
Visual Arts Teacher / Marketing / Writing

  • Developed and implemented a rigorous Visual Arts curriculum for the entire school that brought the program in line with International Baccalaureate (IB) Primary Years Program (PYP) and Middle Years Program (MYP) standards.

  • Responsible for rebranding (logo, website, print collateral) and marketing the school via expatriate print/web publications.

  • Wrote several articles about my family’s cross-cultural experience for the local ex-pat publication Xianese.

Participate (formerly Visiting International Faculty (VIF) Program), Chapel Hill, NC, 2000 – 2003
Seminar Leader 

  • Developed and delivered 90-minute presentations to small and large groups of newly-arrived international educators regarding the practical and cultural nuances of establishing their new lives in the United States such as social security, banking, driving, and local community programs.

Western Alamance High School, Burlington, NC, 2000
Visual Arts Teacher

  • Taught the fundamentals of art and design to years 9–12, levels I–IV.

  • Created grade and level-appropriate lessons for drawing, painting, multimedia, ceramics, and art history based on state curriculum guidelines.

  • Facilitated an end-of-year student art show.